
Elevate Medical Affairs Podcast Channel
Podcast channel for the Medical Affairs Professional Society (MAPS). Global excellence in Medical Affairs from today's leaders.
Podcasting since 2020 • 199 episodes
Elevate Medical Affairs Podcast Channel
Latest Episodes
The Kardashian Effect: How Celebrity Culture Influences Research Trends
Believe it or not, the field of Kardashian studies can inform the ways Medical Affair professionals identify and understand influencers and influence in the space of science communications. Here we talk with Mike Taylor, Head of Data Insights a...
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Season 2025
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Episode 29
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28:23

Optimize your Medical Education strategy: Insights from Wiley's 2024 HCPs' Information Seeking Behavior Study
In this podcast episode, we share insights from the Wiley annual healthcare professionals survey and interviews on the sources of information they seek and trust. You will learn about how their content needs and preference are evolving and the ...
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Season 2024
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Episode 28
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15:52

Artificial Intelligence (AI) Use Cases in Medical Information
AI and Generative AI seem to be a part of every webinar, conference, and conversation these days. Most of you are probably experimenting with AI for personal use and may even be having success with the use of AI in your day-to-day work.&n...
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15:39

How pre-launch scientific activities are associated with launch success
In this podcast, we explore how digitally active HCPs and emerging experts can amplify the impact of scientific data presented at congresses to drive successful drug launches. Industry experts from Pfizer and Veeva discuss strategies for engagi...
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Season 2024
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Episode 18
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23:03

Regional Considerations and Challenges in Integrated Evidence Generation Planning (IEGP)
Overcoming regional disparities to ensure successful IEGP development and implementation requires effective strategies for cross-functional collaboration across diverse regions and departments. In this podcast, experts explore the many challeng...
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Season 2024
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Episode 18
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23:52
