The "Elevate" by MAPS Podcast
This is the "Elevate" podcast by the Medical Affairs Professional Society (MAPS). MAPS is the premier non-profit global Medical Affairs organization FOR Medical Affairs professionals BY Medical Affairs professionals across all different levels of experience/specialty. Together with over 15,000+ Medical Affairs members from 280+ companies globally, MAPS is transforming the Medical Affairs profession to increase its value to patients, HCPs, industry and society. JOIN THE MOVEMENT!
Episodes
216 episodes
Marketing And Why It Matters For Medical Affairs
In this podcast, lead by members of the MAPS Business Knowledge Domain, our experts will:Recognize marketing terminology and implications for Medical Affairs activitiesIdentify the relevance of market analysis fo...
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Season 2025
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Episode 45
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25:26
Navigating The Storm Episode 2: Building the Crisis Management Team (CMT)
This three-part podcast explores how Medical Affairs leaders can navigate and lead through disruption with clarity, structure, and resilience.We explore how to construct and lead an agile, cross-functional crisis team. From de...
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Season 2025
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Episode 44
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11:04
Leading in Times of Change: Part 1
In Part 1 of this 3-part series, experts from the MAPS Leadership and Management Domain discuss understanding change. How does it impact our teams, and how can our leaders guide their teams through change?Through this episode,...
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Season 2025
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Episode 43
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10:29
Leadership: Tips on Leading an Intergenerational Med Affairs Workforce
As Medical Affairs leaders, we are tasked with optimizing MA operations and talent through an increasingly multi-generational workforce. Several authors have addressed this issue. This podcast will discuss some of the common issues we are notic...
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Season 2025
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Episode 42
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27:05
New Era of Leadership
In today’s rapidly evolving healthcare landscape, leadership in the pharmaceutical industry is entering a new era—one defined by innovation, agility, and purpose-driven impact. This transformation is especially visible in Medical Affairs, where...
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Season 2025
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Episode 41
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18:37
Piloting GenAI in Medical Information: Lessons from the Front Lines
What does it actually look like to implement a GenAI solution in a Medical Information department? What are the risks? The benefits? And what should others learn from those who’ve already tested the waters? In today's "El...
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Season 2025
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Episode 41
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14:33
Work Smarter, Publish Stronger: Data-Driven Targeting
You’re not alone if a strong publication didn’t land. More often than not, the problem isn’t the paper - it’s the data behind your target selection. In this episode, scientific communication expert Mike Cashman (Mavens) and data expert Mike Tay...
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Season 2025
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Episode 40
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21:21
Navigating The Storm Episode 1: Crisis Management – A Process
This three-part podcast explores how Medical Affairs leaders can navigate and lead through disruption with clarity, structure, and resilience.This episode defines crisis management as a structured, cyclical process: preparedne...
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Season 2025
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Episode 39
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6:50
How to Navigate Privacy Regulations in Medical Affairs
The Learning Objectives for this podcast are to understand the scope and requirements of the main privacy laws and regulations, covering data types and processing activities including collection, usage, data retention, subjects’ rights and much...
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Season 2025
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Episode 38
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44:00
Effective Risk Mitigation And Compliance At The Medical/Commercial Interface
This podcast looks at the identification and mitigation of risks in four examples of activities at the Medical/Commercial interface with the intent of strengthening your understanding of how to conduct these activities in a compliant manner. Th...
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Season 2025
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Episode 37
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40:46
Scaling GenAI in Medical Affairs: From Pilot to Practice
From chatbots and content generation to insights mining and decision support, GenAI is moving from buzzword to backbone. In this "Elevate" episode, our hosts Jennifer Riggins & Steve Casey speak to a panel of experts on the frontlines of Ge...
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Season 2025
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Episode 36
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24:19
Mastering the Art of Storytelling in Scientific Communications
In this podcast episode, our experts dive into the importance of storytelling in scientific communication, emphasizing the need to balance creativity with accuracy and personalize content for different audiences.
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Season 2025
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Episode 35
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23:59
Cutting Edge Episode 1: "One Team, One Voice: The Impact of Centralized Medical Content Development
This podcast will provide an overview of results of a poster presented at MAPS Americas in 2025. The title of the poster was "One Team, One Voice: The Impact of Centralized Medical Content Development" and includes results from a survey that wa...
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Season 2025
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Episode 34
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11:14
The Tipping Point: When to Bring Medical Information Systems In-House
When is the right time to bring your medical information system in-house? What needs to happen once you get there? In this podcast, we dive into scPharmaceuticals’ experience and discuss the milestones that signal a shift. Hear about the ca...
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Season 2025
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Episode 33
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25:02
The Role of AI in Academic Publishing
AI offers tremendous benefits but creates new challenges for licensing and research integrity that medical publishers must address. In this MAPS podcast episode, we will discuss the opportunities and challenges of AI in scientific publishing an...
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Season 2025
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Episode 32
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23:09
Expedited Pharma Publishing: Solutions, Struggles, and Strategic Importance
Expedited publications are essential for rapidly disseminating research findings and accelerating drug approval processes, particularly during public health emergencies. This approach encompasses efficient manuscript development, expedited revi...
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Season 2025
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Episode 31
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28:37
Is Bluesky ahead? The past and future of Social Media for Medical Affairs
The Times Higher Education recently reported that Bluesky has overtaken X in hosting posts related to new academic research. And yet many Medical Affairs teams aren't equipped to maximize the potential of this emerging resources. Here we speak ...
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Season 2025
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Episode 30
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20:46
The Kardashian Effect: How Celebrity Culture Influences Research Trends
Believe it or not, the field of Kardashian studies can inform the ways Medical Affair professionals identify and understand influencers and influence in the space of science communications. Here we talk with Mike Taylor, Head of Data Insights a...
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Season 2025
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Episode 29
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28:23
Optimize your Medical Education strategy: Insights from Wiley's 2024 HCPs' Information Seeking Behavior Study
In this podcast episode, we share insights from the Wiley annual healthcare professionals survey and interviews on the sources of information they seek and trust. You will learn about how their content needs and preference are evolving and the ...
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Season 2024
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Episode 28
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15:52
Artificial Intelligence (AI) Use Cases in Medical Information
AI and Generative AI seem to be a part of every webinar, conference, and conversation these days. Most of you are probably experimenting with AI for personal use and may even be having success with the use of AI in your day-to-day work.&n...
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15:39
How pre-launch scientific activities are associated with launch success
In this podcast, we explore how digitally active HCPs and emerging experts can amplify the impact of scientific data presented at congresses to drive successful drug launches. Industry experts from Pfizer and Veeva discuss strategies for engagi...
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Season 2024
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Episode 18
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23:03
Regional Considerations and Challenges in Integrated Evidence Generation Planning (IEGP)
Overcoming regional disparities to ensure successful IEGP development and implementation requires effective strategies for cross-functional collaboration across diverse regions and departments. In this podcast, experts explore the many challeng...
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Season 2024
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Episode 18
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23:52
Top 10 Most "Interesting" Publications of 2024
This podcast speaks with experts from Altmetric to delve into different methods for extracting insights to comprehend the influence of a publication on key metrics such as citations, public engagement, social impact, and internal metrics. The a...
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Season 2024
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Episode 17
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31:03
Integrated Evidence Generation Planning (IEGP): Cross-functional alignment to optimize value, minimize risk
This session takes a closer look at one of the key challenges associated with integrated evidence generation planning that was identified in our first installment. Experts share insights and practical advice on ways to identify and overco...
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Season 2024
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Episode 16
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26:19
Digital First Communications: How Digital Transformation is Opening Opportunities in Medical Affairs
Recorded at the MAPS 2024 Annual Meeting in Puerto Rico following a workshop on modular content in which all of today’s speakers were faculty. Lead by the Digital FAWG’s Jennifer Riggins and Steve Casey, today’s panelists tou...
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Season 2024
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Episode 16
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31:21