The "Elevate" by MAPS Podcast

Medtech Medical Affairs: Proving Strategic Value and Driving Growth

Medical Affairs Professional Society Season 2026 Episode 17

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 28:52

Join Dr. Aarathi Cholkeri-Singh, Executive Director & Chief Medical Officer – North America, Karl Storz and Veeva experts for a practical discussion on establishing and scaling a high-impact medtech medical affairs function, even during hiring freezes. We’ll share real-world strategies for navigating EU MDR requirements and building diverse teams that drive clear business value across various organizational structures. Finally, we will share new report findings on the function’s current state to help you quantify your strategic contribution, accelerate enterprise growth, and transition from functional execution to a core leadership pillar.