Elevate Medical Affairs Podcast Channel

Rising stars, hidden jewels and unicorn KOLs - can we identify them and is it useful?

June 27, 2023 Medical Affairs Professional Society Season 2023 Episode 14
Elevate Medical Affairs Podcast Channel
Rising stars, hidden jewels and unicorn KOLs - can we identify them and is it useful?
Show Notes

One of the great challenges in Medical Affairs is understanding our opinion and communication networks. Over the last few years, the diversity of stakeholders involved in communicating, advocating, treating and responding to our work has become more complex and dynamic. At the same time, communication routes have proliferated and opened, taking us away from our traditional channels. This wealth of data can be overwhelming. 


In this podcast, Carlos Areia and Mike Taylor - two data specialists at Digital Science - discuss the ways in which Medical Affairs professionals can use this data to discover your next generation of researchers, those influencers whose voices are heard on Twitter, and how your KOLs are interacting with others online, and which publications they're discussing.