Elevate Medical Affairs Podcast Channel

How to Use Modular Content & Netflix-Style Content Hubs to Engage HCPs

July 05, 2023 Medical Affairs Professional Society Season 2023 Episode 15
Elevate Medical Affairs Podcast Channel
How to Use Modular Content & Netflix-Style Content Hubs to Engage HCPs
Show Notes

In a post-COVID world, HCPs want to access industry information through self-service content that is available anytime, anywhere — before they engage with representatives from the company. Most companies are aware of this trend. However, most industry organizations are not equipped with the modular content and online platforms needed to deliver this Netflix-like engagement. Here MAPS speaks with Bozidar Jovicevic, MD, MBA, former pharma executive, CEO and cofounder of Evermed, about best practices for gathering content (beyond simply creating it yourself!), and making content accessible in modern, personalized platforms.