Elevate Medical Affairs Podcast Channel

Digital First Scientific Communications - Measuring the Value or Success of Omnichannel in Medical Affairs

August 15, 2023 Medical Affairs Professional Society Season 2023 Episode 20
Elevate Medical Affairs Podcast Channel
Digital First Scientific Communications - Measuring the Value or Success of Omnichannel in Medical Affairs
Show Notes

Partially recorded at the MAPS America's Annual meeting in Nashville, members of the MAPS Digital FAWG interviewed representatives from seven organizations in the MAPS Partner Circle.


In this podcast, the FINAL part of this 3-part series, our experts in the Digital FAWG tackle the question of: “How does a Medical Affairs organization measure the success, or value, of omnichannel activities?"