Elevate Medical Affairs Podcast Channel

Optimize your Field Medical Team for the Omnichannel World

September 05, 2023 Medical Affairs Professional Society Season 2023 Episode 23
Elevate Medical Affairs Podcast Channel
Optimize your Field Medical Team for the Omnichannel World
Show Notes

At MAPS Global 2023, “omnichannel in Medical Affairs” was a hot topic across numerous sessions. As part of the Field Medical track, Rosie Humphreys, Senior Director at OPEN Health, Donnie Wooten Jr., Global Head of Strategic Medical Content & Omnichannel at Organon and Kelly Lo, Field Medical Excellence, Global and Japan and Asia Pacific at Amgen conducted an interactive workshop, entitled “Optimize your Field Medical Team for the Omnichannel World”. Over 180 attendees, across two sessions, learned how an omnichannel approach is integral to maximizing Field Medical engagement with HCPs. This podcast will discuss the outcomes and insights of that workshop and how Field Medical can build skills and garner support to effectively implement omnichannel strategies.