Elevate Medical Affairs Podcast Channel
Podcast channel for the Medical Affairs Professional Society (MAPS). Global excellence in Medical Affairs from today's leaders.
Elevate Medical Affairs Podcast Channel
Integrated Evidence Generation Planning (IEGP): Cross-functional alignment to optimize value, minimize risk
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Medical Affairs Professional Society
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Season 2024
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Episode 16
This session takes a closer look at one of the key challenges associated with integrated evidence generation planning that was identified in our first installment. Experts share insights and practical advice on ways to identify and overcome barriers to aligning multiple functions in the development and implementation of integrated evidence generation plans to minimize risk and optimize value, accounting for medical affairs, patient, regulatory and commercial perspectives.